I spent an inordinate amount of time to find the sweet spot where authenticity and inconspicuousness meet on the internet, just to find two products that met my criteria: An all natural, creamy textured, cacao based and scented body butter. Considering today’s industry trends, this implies a market gap in the all natural, luxury skin care market.
Read MoreWhile Korean brands may have pioneered marketing mushroom magic in commercial skincare, breakthrough labels are emerging from the US, making waves with unique product stories that seamlessly merge concepts of wellness, clean beauty, and a spin on the natural ingredient narrative to include “adaptogens”.
Read MoreI love the discovery of under-the-radar, independent, indie brands whose products fulfill a seemingly intangible promise: All-natural, truly effective product that genuinely reflects the purpose driven values of the founders. Little Barn Apothecary, Oxalis Apothecary, and Poppy Austin are the brand that rose to the top of my list for the toners I was looking for, along with the appeal of the rest of the assortment. These niche brands tell a story and create a sense of community through their philosophy, unique voices, and ingredients.
Read MoreAuthenticity and transparency when capitalizing on the appeal of what is natural, pure, and pretty. What began as a simple exercise of sorting through the clutter of the recent surge in rosewater toners transformed into a project entwined with aspects of chemistry and shadowy nomenclature nuances. And although it should not come as a surprise- price is no guarantee for a product that fulfills its brand promise of “pure and natural”, or even quality. It is no wonder that in this context, micro/indie newcomers with the ability to create strong product-to-customer connections and provide a stronger sense transparency may be changing the rules the of the marketing game. And as an added benefit- crafting products with love light, and bliss.
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Sephora is doing a great job at providing such a broad range of brand positioning with the “best of” of such a niche product segment. My only complaint is the lack of accessibility to test the 100% natural products only available on line. This a growing segment- ESPECIALLY for the dry shampoo segment where the chemicals have a potentially higher impact and the where the consumer aversion towards chemicals is intensifying..
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