Posts in social media marketing
My Bittersweet Feeling About the “Off the Shoulder” Craze, Social Media & Personal Style  

Social media has made sharing ideas and creativity easier than ever, with innovative fashion bloggers taking the lead on communicating the art of their personal styles through beautifully formatted images, either tagged with the brand names or links to buy directly.   As consumers increasingly look to these Instagram stars to shop for "looks" rather than specific articles, the question is whether this phenomenon is inspiring people to try and create their own personal style, or is it just further feeding "fast fashion" by facilitating on line purchasing and rapid trend proliferation?

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The Explosion of Dry Shampoo Launches- Trend Watch UK, Are the Brits ahead of the Trend Because of More Effective Social Media Marketing?

UK bloggers were found to be far more commercially successful than others across Europe. The study was conducted by IPREX using a Pan-Regional “Blogbarometer” and found that 93% of bloggers in the UK had been contacted for PR and marketing purposes, compared to just 68% in Europe.  And, 49% of UK bloggers earned revenue from blogging versus 16% in Europe, and only 9% in the US.

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